My third contribution to the Agency Post, Hitching Your Brand’s Wagon to Pinterest’s Rising Star, went live today. I submitted it about two weeks ago, and already I know the basic research I did into the site is outdated. Pinterest represents the Interweb’s Wild West at the moment, at least among the female/under-60 crowd. I [...]

32 ways to tweak your blog in an afternoon via MarianLibrarian. I love this list because it is so basic, requiring rudimentary skills to implement. Why choose Oberlin College? Because of their over-the-top unofficial web site.  The boldest marketing efforts are generally the most memorable. A new way of looking at higher education fund raising. Think [...]

I adore the Mighty Taco crossover commercials with Valu Home Centers. Adore might be too strong a word, but it’s gotten to the point where as I sit down for dinner, I’m listening for the commercial. It’s certainly not the first quirky video that the Mighty has produced (see its Ad Vault), but what timing! [...]

I see my emailbox as an extension of my brain for storing all manner of ephemera, so when it comes to managing what messages I receive, I try to be as discriminating as possible. Here are my top recommendations for electronic publications related to the work I do; if there are others that I should [...]

A piece I wrote for the latest, greatest online publication for public relations and communication professionals has been accepted and is scheduled to appear later in December on The Agency Post. I’ll be in great company, with some well-known contributors, including one from down the road in Rochester (Mike McDougall of McDougall Travers Collins). I [...]

In November, the kind (and knowledgeable) folks at the Educational Marketing Group published my article, “What Higher Ed Can Learn From Occupy Wall Street” in its Brand Manager’s Notebook. What would make anyone, especially from a college, think that those hippie hooligans who are occupying cities nationwide would have anything to contribute to higher education [...]