5 Things to Do Before the Holiday Break5 Things to Do Before the Holiday Break5 Things to Do Before the Holiday Break5 Things to Do Before the Holiday Break

Working in higher education, I’ve been lucky enough most years to have an extended break between the Christmas and New Year’s holidays. This time of year, the campus is quiet and most projects grind to a halt, freeing up a few hours here and there to bring some closure to the year. These are simple tasks, but in the course of everyday work they can fall by the wayside. On the first work-day of the New Year, I’ll be walking into a clean, clutter-free office on January 3: will you?

Clean out your email

Don’t just clear out your deleted items and tidy up your inbox. Take a chunk of time to think through how you organize your mail, and make sure the system you use is working for you. Early last year, I made a radical switch to how I filed away and sorted my email, and I found that it had an immediate effect on how much time it took me to retrieve files and stay on top of the tasks that filter in.

Clear off your desk

Find a dust rag, grab a garbage can and start in one corner of your office or cubicle to get rid of what you don’t need/haven’t used/don’t remember having. This includes what’s on your desk, under it, in it and on your walls.

File your piles

My file pile grows with every week. Tame yours into a favorite drawer, cabinet, box or round file. Bonus points to you if your file system matches your email file system. I’m not quite at that point, but one day I might be.

Make a resolution

I’ve read that less than one-quarter of people keep their new year’s resolutions. I’ve also read that it takes about 20 times of doing something to make it a habit. Why not combine the two and set one resolution for the month of January? Mine is to keep my desk clear of anything smaller than a shoe. (It’s an arbitrary measure, but I needed something). If I can do that for next month, I’ll move on to bigger things for February, like keeping my contacts updated in Outlook and making sure my voicemail message is up-to-date. And speaking of voicemail…

Before you leave for the holidays…

Infuse your email and voicemail out-of-office messages with some holiday cheer and useful information about how people can get their questions answered in your absence. Calls and emails will still arrive, so direct people to your web site at the very least, and make sure to say that their question will be responded to promptly after the first of the year.

 

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I adore the Mighty Taco crossover commercials with Valu Home Centers. Adore might be too strong a word, but it’s gotten to the point where as I sit down for dinner, I’m listening for the commercial.

It’s certainly not the first quirky video that the Mighty has produced (see its Ad Vault), but what timing! It’s well-positioned to run this during the holidays: another reminder to buy local/buy Buffalo.

Thanks to a little googling, I found that Buffalo-area ad firm Paragon Advertising handles projects for each company, making the mashup of the two a natural fit. In the generic landscape of television ads, particularly but not limited to locally-produced ones (with notable exceptions! i.e. my place of employment), combining two recognizable brands in a quirky, inimitable way makes for an unforgettable spot.

I would love to see more combos – especially locally – for brands. Why couldn’t a car dealership “speak” to its audience in conjunction with a local bank that offers loans. Or a theater venue actively advertising with a restaurant (not the Mighty)? The unexpected and the memorable trump the blah and the banal – kudos to the Mighty and that Valu Home dude.

Watch easy, my friends.

[Bonus points to anyone who can find the video clip for me to embed.]

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I see my emailbox as an extension of my brain for storing all manner of ephemera, so when it comes to managing what messages I receive, I try to be as discriminating as possible. Here are my top recommendations for electronic publications related to the work I do; if there are others that I should consider, particularly on topics of writing, marketing and internal communications, please leave a comment or DM me @karakane!

PRSarahEvans.com |  #Commentz
Short daily roundup of useful and popular stories related to public relations. Did I mention it’s short?

PR Breakfast Club
Timely and thoughtful commentary on public relations and current events. #prbc

Agency Post
Sign up for its newsletter on the home page. It’s brand-new and each article is giving a twist on conventional topics.

Muck Rack Daily
Journalism from the perspective of journalists. A novel idea.

Bob Johnson Marketing for Higher Education
Weekly insights on the best of the best in terms of higher education and marketing.

Educational Marketing Group, Brand Manager’s Notebook
Proving that marketing in higher education has parallels to marketing in everything else.

Honorable Mention

Nonprofit Communications Report from Stevenson, Inc.
No frills monthly (print) newsletter from which I always find a clever idea.

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A piece I wrote for the latest, greatest online publication for public relations and communication professionals has been accepted and is scheduled to appear later in December on The Agency Post. I’ll be in great company, with some well-known contributors, including one from down the road in Rochester (Mike McDougall of McDougall Travers Collins).

I won’t give the content away before it’s published there, but I will divulge that no chickens were harmed in the writing of the article.

 

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by in Other

I completed my reading challenge at Goodreads for 2011 a few weeks early. 24 means two per month – a good rate to try and match in 2012.

Looking at the totality of my list, it leans incredibly towards non-fiction. I even have a “shelf” for microhistories, like the detailed historical takes by Bill Bryson. Science and biographies also make regular appearances. I’m working on picking a theme for 2012′s challenge, but whittling down my list of “books to read, someday” might be enough of a test of my free time.

2011 Reading Challenge

2011 Reading Challenge

Karakane hascompleted a goal of reading 24 books in 2011!

hide

 

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I completely forgot about this presentation that I made a few years ago – only remembered when I rediscovered Slideshare as a really, really good information sharing tool.

While it would need updating for more modern audiences, I’m proud of this content.

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In November, the kind (and knowledgeable) folks at the Educational Marketing Group published my article, “What Higher Ed Can Learn From Occupy Wall Street” in its Brand Manager’s Notebook.

What would make anyone, especially from a college, think that those hippie hooligans who are occupying cities nationwide would have anything to contribute to higher education marketing?

I think I might have the answer. As someone who earned degrees in political science and communication, I’ve been fascinated by this “leaderless revolution.” We are all lifelong learners, and it’s a short intellectual leap to realize that this “American Autumn” has something to teach us.

I had a lot of fun writing it. The full piece appears after the jump. Follow EMG on Twitter.

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It’s harder than one might think it is to condense one’s thoughts into 200 words. I couldn’t do it – I needed 214.

Words like “hypocritical,” “strident” and “presumptuous” made it into the first draft, but not the final draft.

My letter to the Buffalo News, as submitted, with linky goodness, follows. 

As a web geek and political junkie, I noticed things during this political season that the average person might not.

Alice Kryzan had to go 500 miles to find Chicago advertising firm Adelstein/Liston to produce her hokey, yet effective, television advertisement featuring faux foes. She won the 26th Congressional District’s primary.  

Joe Mesi outsourced his web design to PlusThree, a firm based in NYC, Washington, D.C. and North Carolina. He won his bid to “fight” for Buffalo in the New York State Senate.

To quote Mesi’s “Jobs” page: “My first priority . . . will be to bring well-paying jobs back to our area.” Well, Mr. Mesi, you could start by sending some of your campaign contributions back into Buffalo-based businesses. And Ms. Kryzan, while you were busy telling the boys to “take it somewhere else,” you could have been googling “advertising firms + Buffalo” as part of your “fight to bring good-paying jobs back to our region.”

I’m sure these aren’t the only examples. Politicians should put their campaign money where their mouths are and look to local talent to reach out to voters. My advice: demonstrate you care about WNY by investing, when you can, in our region. Anything less just shows an insensitivity and cluelessness that we don’t need representing Buffalo.

Kara Kane, My Town, NY

(As an aside – for fellow grammar nerds out there – is it good-paying jobs or well-paying jobs? I would suggest “paying” acts as an adjective (gerund) for jobs, with “well” being the proper modifier).

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Tags: politics
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Two of the sessions I attended at today’s Northeast PRSA Conference dealt explicitly with social media. The first, on the SMR, or social media release, is the one I will go into detail about here, having already written about it back in April 2008. The second, on blogging ethics, gave me tons and tons to think about, but I’ll have to let it all sink into my noggin more before trying to analyze it.

The Social Media Release is a hot, messy term for the old, busted press release. Take your standard, plain text news release – the one designed to languish in the stale piles of other press releases sent by eager, yet clueless, public relations professionals – stir in some multimedia content, shake it up with hyperlinks to web sites that stretch the bounds of standard spelling (Flickr, Digg, Del.icio.us), and send it out to the Intertubes. (more…)

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I had the idea to create a course that would reflect on some of the very pressing needs in the communication industry for clear and creative writing skills. Here is an outline for a little course I like to call Writing for Electronic Media. It’s not the first time this has been taught, nor is it the most polished outline I’ve ever seen, but it gets the job done. I also had a fun time writing it. We’ll see what happens with it.

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Writer, communicator, planner, list-maker, parent, volunteer; chef, concierge and COO of the Family Kane.

On Pinterest: Follow Kara Kane on Pinterest

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