Kara Kane Getting information off the Internet is like taking a drink from a fire hydrant. – M. Kapor

An email newsletter that I receive suggested that organizations should develop a twitpitch, which is an inelegant word to describe the succinct text-based hook to promote something through twitter and twitter-like communication channels like text messaging. I’m very happy to see a move away from overdone, overhyped flashy flash videos and back toward what really ...

Two of the sessions I attended at today’s Northeast PRSA Conference dealt explicitly with social media. The first, on the SMR, or social media release, is the one I will go into detail about here, having already written about it back in April 2008. The second, on blogging ethics, gave me tons and tons to think ...