cross-posted at Alumni Trending.  I have a challenge for anyone who works in an alumni or development office. Build a bank of questions that you can have in your toolkit the next time you are called upon to write an article, news item or feature that highlights one of your graduates. Once you get past [...]

My third contribution to the Agency Post, Hitching Your Brand’s Wagon to Pinterest’s Rising Star, went live today. I submitted it about two weeks ago, and already I know the basic research I did into the site is outdated. Pinterest represents the Interweb’s Wild West at the moment, at least among the female/under-60 crowd. I [...]

I contributed another article to The Agency Post, “Many Stories, Many Audiences,” which was published today. Creating compelling content for an organization presents a challenge for even the most seasoned writers. Working in higher education, I’m lucky to have several audiences to supply stories. Student achievements, faculty accomplishments and notable alumni all go into the metaphoric hopper [...]

I dug this out of the cold storage/old CD on which it was stored: my master’s thesis, all 67 pages of it. I wrote it so long ago (2003-5), I used (gasp!) non-electronic sources in researching it. The phrase “social media” does not appear in the entire work, but that’s not surprising. That term didn’t [...]

A piece I wrote for the latest, greatest online publication for public relations and communication professionals has been accepted and is scheduled to appear later in December on The Agency Post. I’ll be in great company, with some well-known contributors, including one from down the road in Rochester (Mike McDougall of McDougall Travers Collins). I [...]

In November, the kind (and knowledgeable) folks at the Educational Marketing Group published my article, “What Higher Ed Can Learn From Occupy Wall Street” in its Brand Manager’s Notebook. What would make anyone, especially from a college, think that those hippie hooligans who are occupying cities nationwide would have anything to contribute to higher education [...]

It’s harder than one might think it is to condense one’s thoughts into 200 words. I couldn’t do it – I needed 214. Words like “hypocritical,” “strident” and “presumptuous” made it into the first draft, but not the final draft. My letter to the Buffalo News, as submitted, with linky goodness, follows.  As a web [...]