I don’t actually own a rolodex. I do have a unorganized drawer filled with business cards that I’ve collected, but as I eschew paper whenever I can, most of my contacts are consolidated into my LinkedIn account and my Outlook contacts. I’d like to trade my list of Buffalo-area media contacts and online outlets with someone ...
An email newsletter that I receive suggested that organizations should develop a twitpitch, which is an inelegant word to describe the succinct text-based hook to promote something through twitter and twitter-like communication channels like text messaging. I’m very happy to see a move away from overdone, overhyped flashy flash videos and back toward what really ...
Two of the sessions I attended at today’s Northeast PRSA Conference dealt explicitly with social media. The first, on the SMR, or social media release, is the one I will go into detail about here, having already written about it back in April 2008. The second, on blogging ethics, gave me tons and tons to think ...
I just randomly found my dream job in an email from one of the professional organizations to which I belong. Public Relations Manager, the Hershey Company To work in a dedicated public relations capacity! For a chocolate company! I can’t begin to count the ways that this job would be perfect. Alas, we have no plans to move ...
There’s a new blog back in town – I couldn’t stay away from wordpress for long. As of now, I’m preparing for my Accreditation in Public Relations (APR) through the Public Relations Society of America, Buffalo Niagara Chapter, and many other exciting plans are in the works. Stay tuned. ...