I dug this out of the cold storage/old CD on which it was stored: my master’s thesis, all 67 pages of it. I wrote it so long ago (2003-5), I used (gasp!) non-electronic sources in researching it. The phrase “social media” does not appear in the entire work, but that’s not surprising. That term didn’t [...]

Via @MarkRaganCEO: Five most useful social media tools for PR and marketing BufferApp, AppMakr, Youtube.com/create, Wanderfly.com, Mynewsdesk.com. Another from @MarkRaganCEO: How Coca-Cola cultivated the biggest Facebook brand page Via @mashable: automatically edit your writing with the AP Stylebook. Idea from @mallorywood: “have the admissions office post just one of the questions they got from a [...]

Bulldog Reporter shared a list of words to eliminate from one’s writing, specifically for public relations. To this list, I add my own. State of being verbs: is, are, has been – the entire conjugated set of verbs from “to be.” The utility of using these words does not make up for their utter lack [...]

A piece I wrote for the latest, greatest online publication for public relations and communication professionals has been accepted and is scheduled to appear later in December on The Agency Post. I’ll be in great company, with some well-known contributors, including one from down the road in Rochester (Mike McDougall of McDougall Travers Collins). I [...]

I had the idea to create a course that would reflect on some of the very pressing needs in the communication industry for clear and creative writing skills. Here is an outline for a little course I like to call Writing for Electronic Media. It’s not the first time this has been taught, nor is [...]