32 ways to tweak your blog in an afternoon via MarianLibrarian. I love this list because it is so basic, requiring rudimentary skills to implement.
Why choose Oberlin College? Because of their over-the-top unofficial web site. The boldest marketing efforts are generally the most memorable.
A new way of looking at higher education fund raising. Think of alumni as champions, friends or acquaintances. The next logical thought from that set of audiences: tailor messages, frequency and intensity to each audience based on affinity to the college.
Proverbs, axioms and idioms via PR Daily. Not to be confused with metaphors, similes and onomatopoeia.
Admissions is not sales, a response to Admissions…should think like a sales team. I have to come down on the side of “not sales.” I think recruitment is more like a courtship – dating, if you will. Sales is transactional, but admissions is about a relationship, interpersonally between a recruiter and a prospect, then growing to encompass the faculty-student dynamic, and ultimately the brand-student/alum relationship.
